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Schedule a call with one of our experts to learn more.
Proof Is In The Results
Polls
Zumba Wear: 22% Conversion Rate with Owned Social Commerce
Results at a Glance
22%
average conversion rate from live viewers
+40%
conversion lift vs. site average
+30%
higher average order value
+150%
increase in time on site
Challenge
The Challenge
Builds trust
with real-time interaction
Improves AOV
through guided selling & recommendations
Goals
Solution
The Solution
Zumba Wear deployed an integrated social commerce platform with four core components:
1
Shoppable Social Feed
TikTok-style video feed on-site, turning browsing into continuous product discovery.
2
Site-Wide Live Promotion
Live events appear across the entire site via pop-up, maximizing visibility without external promotion.
3
Evergreen Replay Library
Each session lives on dedicated pages and embeds across the site, generating revenue long after broadcast.
4
Content Distribution Loop
Live sessions → short clips → social distribution → site traffic → feed engagement → conversion → repeat.
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Benefits
Why It Worked
Builds trust
with real-time interaction
Improves AOV
through guided selling & recommendations
Behavioral alignment
Content experience matches how customers discover products
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Owned environment
Social-style engagement on brand-controlled properties
Builds trust
with real-time interaction
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Compounding value
Every live event becomes a permanent revenue asse
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Systematic integration
Content, commerce, and community unified across the site
FeFor Ecommerce Brands:atures
Key Takeaways
Grow your audience, customer lifetime value, and total sales
Trusted by the greatest brands
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