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The Sprouting Company & Terrific: Growing Engagement and Sales One Live Session at a Time
Introduction
The Sprouting Company is a niche DTC brand that sells organic sprouting seeds and gear, led by founder Doug.
Education is at the heart of the business, and Doug built a loyal community through live Q&A sessions that teach customers how to sprout successfully at home.
+86 %
Average Watch Time
61 %
Active-Viewer Rate
+250 %
Add-to-Cart Rate
-18 %
Retargeting CPM
Challenge
Doug’s monthly webinars on Zoom were lively—but commercially limiting. Viewers had to leave the storefront, so:
- Zero first-party data was captured.
- Ad pixels never fired, driving retargeting costs up.
- Switching from webinar → product page → checkout caused drop-off.
Doug needed a way to keep education, community, and checkout under one roof.
“One line of code and the whole show lives on my site. We own every data point, shoppers buy seeds without missing a beat, and the replay keeps ringing the till for months.”
—Doug, Founder, The Sprouting Company
Solutions
- On-Site Streaming
Live video, chat, polls, and a shoppable carousel embedded directly on thesproutingcompany.com. - Seamless Checkout
Viewers added seed kits to cart and checked out without leaving the video. - One-Click Multistream
Terrific simulcast each event to Instagram & TikTok, funneling new eyeballs back to the website. - Evergreen Replays
Recordings auto-pinned to product pages, driving long-tail sales.
Over three “Sprout School Live” sessions (35–46 min each, ~250 viewers per show), Doug used polls to guide the agenda and timed promo overlays to showcase limited-time bundles.
"Over three 'Sprout School Live' sessions (35–46 min each, ~250 viewers per show), I used polls to guide the agenda and timed promo overlays to showcase limited-time bundles."
—Doug, Founder, The Sprouting Company
Results
- +13 min Average Watch Time
Customers who interacted with Terrific's live videos were captivated for much longer, compared to Doug's original Zoom seminar format. - +61 % Active-Viewer Rate
Viewers took meaningful action—clicking product links, initiating chat conversations, or casting votes—showing significantly higher engagement. - +7% Add-to-Cart Rate
Clearly proving that our shoppable videos drive purchase intent and effectively convert engaged viewers into shoppers.
"Since integrating Terrific, we’ve unlocked real-time insights on viewer preferences, enabling us to tailor offers on the fly and boost average order value by focusing on our best-selling seed blends."
—Doug, Founder, The Sprouting Company