.jpg)
Ready to Transform Your E-commerce?
Schedule a call with one of our live shopping experts to learn more.
Terrific's Timeline Turns Highlight Reels Into High-Yield Ad Slots For Big Brother
.png)
.png)
The Starting Point
Reshet 13, one of Israel’s largest commercial broadcasters, wanted to keep Big Brother's viewers on its owned channels instead of losing them to social feeds, while creating a fresh revenue stream for advertisers and sponsors.
3.2×
Time On Site
+34 %
Customer Return Rate
1.8×
Ad Clicks
+40 %
Average Revenue Per Unique Visitor
The Challenge
- Audience Drift: Viewers were jumping to TikTok and Instagram for highlight clips, slashing on‑site watch‑time and ad impressions.
- Poor Ad Yield: Static video grids had low CTR and viewability, capping CPMs and stalling revenue per visitor.
- Thin Data Signals: Short sessions limited first‑party data capture, hampering premium, data‑driven ad deals.
Bottom line: Reshet 13 had to keep viewers on its own ecosystem and turn every swipe of short‑form video into higher‑value ad exposure, all while giving sponsors clear, measurable ROI.
“Terrific moved the conversation from rented social real estate to our own front yard. We kept the buzz, captured the data, and opened new revenue streams.”
- Head of Digital Monetization, Reshet 13
The Solution
By integrating Terrific Timeline (our endlessly scrollable, ad‑ready video feed) across Reshet 13’s site and mobile apps, the network turned short‑form highlights into an “always‑on” engagement stream that seamlessly surfaces premium ad inventory.
In the first 90 days, average on‑site ads watch‑time more than doubled.
“Timeline gives us a TikTok‑level UX on our own turf. Ad clicks are up 3× and we’re finally selling premium slots at the rates they deserve.”
- Social Media Manager, Reshet 13
What Terrific Delivered
- Endless‑Scroll Timeline. Dropped a TikTok‑style, swipeable feed into Reshet 13’s web and mobile apps, pulling show highlights straight from the CMS so viewers stay on‑property instead of bouncing to social.
- High‑Impact Ad Slots. Replaced low‑viewability banners with in‑feed “Hero Clips,” auto‑inserted mid‑rolls, and branded overlays. Formats built for vertical video that command premium CPMs and higher CTR.
- One‑Click Clip Pipeline. Automated clip ingestion, smart tagging, and scheduling let editors publish fresh highlights in minutes, keeping the feed and its monetisation always-on.
What’s Next
Reshet plans to extend the Timeline to Survivor, live sports, and election-night coverage. The goal is to transform every marquee show into an owned, interactive commerce channel.
