Faq

Frequently Asked Questions (FAQ)

General Questions

What is Terrific?

Terrific Live is a live and social shopping platform that lets brands host interactive and shoppable video experiences directly on their own websites. It increases conversion, engagement, and average order value while giving brands full control over design, data, and checkout.

What business problem does Terrific solve for ecommerce brands?

Static product pages often do not give shoppers enough context or social proof to convert. Terrific replaces passive browsing with interactive live shows and shoppable content feeds, helping brands turn site traffic into high-intent buying sessions.

Who is Terrific Live best suited for?

Terrific is ideal for brands and retailers that already drive traffic to their own sites and want higher conversion and engagement. It works especially well for direct-to-consumer brands in beauty, fashion, lifestyle, wellness, and niche categories where storytelling and education drive purchase decisions.

How do Terrific’s live shows work on my website?

Terrific lets brands schedule and host embedded live video events directly on their website with on-site checkout. Viewers can chat, react, vote, and add products to cart without being redirected to external platforms, keeping traffic and data in-house.

What makes Terrific different from going live on social platforms?

Social platforms provide reach but send traffic away from your site and restrict access to data and checkout. Terrific brings the same real-time energy to your own domain, giving brands control over the experience, design, analytics, and sale attribution while social channels stay focused on promotion.

How does Terrific increase conversion rates and revenue?

Terrific combines education, urgency, and social proof with seamless purchase flows. Live shows and interactive video feeds produce higher add-to-cart and conversion rates, while bundles, limited-time offers, and exclusive drops boost average order value.

What interactive tools are available during a live show?

Terrific includes interactive features like polls, Q&A, product highlights, overlays, chat, and reactions. These tools activate viewers and generate valuable behavioral signals that help brands understand audience intent in real time.

How does Terrific help turn viewers into brand advocates?

By letting viewers participate through chat, polls, and reactions, Terrific turns them into active contributors instead of passive watchers. Engaged viewers are more likely to invite friends, follow future shows, and share brand content

Can shows be replayed and remain shoppable?

Yes. Terrific lets brands publish past live shows as on-demand replays with preserved shoppable functionality. Customers who missed the event can still discover products, interact, and purchase anytime.

What kind of data and insights does Terrific provide?

Terrific provides detailed analytics including viewer counts, watch time, tap and click actions, engagement events, drop-off points, product interest, and revenue attribution. This helps brands optimize content, merchandising, and campaign strategies.

How does Terrific handle zero-party and first-party data?

Viewers share preferences through polls, forms, and interactions, giving brands high-quality zero-party data tied to on-site behavior. Brands can use this data for personalization, segmentation, and high-performing remarketing campaigns while keeping ownership of their first-party data.

Will Terrific slow down my site?

No. Terrific uses optimized media delivery and lightweight components to maintain fast performance. Timelines and live players adapt to container size and load efficiently, keeping page speed strong on desktop and mobile.

What is Terrific Timeline?

Timeline is a shoppable content feed that brands can embed on any page. It displays videos, images, text cards, polls, and interactive storytelling elements. Visitors scroll or swipe through stories and shop directly inside the experience.

How do I embed a Timeline on my site?

You copy an embed code from the Terrific dashboard and paste it into your site’s HTML where you want the feed to appear. Timeline is fully responsive and requires no advanced development work for standard implementations.

What type of content can I include in a Timeline?

Timeline supports videos, images, text cards, polls, quizzes, and other interactive elements. Brands can upload assets or pull content from external sources to create dynamic storytelling sequences, UGC-style feeds, or educational series.

How does Timeline make content shoppable?

Brands can tag products on any Timeline card with deep links or add-to-cart actions. Shoppers tap the product tag and complete their purchase without losing their place in the feed, keeping the discovery flow intact

Can Timeline be customized to match my brand?

Yes. Brands can customize colors, typography, layout, and themes so the experience feels native to their site. Higher-tier plans offer full white-labeling so Timeline runs under your brand without visible Terrific branding.

Which ecommerce platforms does Terrific integrate with?

Terrific integrates directly with Shopify and works with custom ecommerce setups, headless builds, and other platforms through APIs. Inventory, pricing, and checkout flows can sync seamlessly with your existing stack.

How difficult is it to get started technically?

Most brands get started by embedding a simple snippet or installing the Shopify app. Advanced teams can extend functionality using APIs, custom design options, and deeper integrations with their ecommerce and marketing systems.

What pricing options are available?

Terrific offers tiered plans based on features, usage, and support levels. Higher tiers unlock capabilities like white-labeling, higher volume limits, advanced analytics, and strategic guidance for brands and retailers

What type of support does Terrific offer?

Terrific provides onboarding support, product documentation, and ongoing assistance. Brands on advanced plans get strategic help with content planning, live show formats, optimization, and growth tactics across live shopping and Timeline.

What are the most common use cases for Terrific Live?

Brands use Terrific for live product demos, launches, seasonal events, weekly shopping shows, Q&A sessions, and creator collaborations. Timeline is used for always-on shoppable content, UGC walls, testimonials, tutorials, and post-purchase education.

How can niche or mission-driven brands benefit?

Niche brands often have strong stories that are hard to communicate on static product pages. Live shows and Timelines let founders or experts explain benefits in depth, build trust, and create deeper emotional connection, which leads to higher conversion and loyalty.

What results have brands seen so far with Terrific?

Brands using Terrific report higher conversion rates, stronger engagement, and increased average order value when live shopping and Timelines are integrated into their customer journey. They also gain clearer insight into what content and formats drive sales.

How does Terrific impact average order value (AOV)?

Terrific makes it easy to showcase bundles, routines, product sets, and cross-sells directly within live shows and Timelines. This encourages shoppers to build larger carts compared to traditional product page browsing.

What is a good first live show format for a new brand?

A strong first show is usually a founder or expert introduction followed by a focused deep dive into two to four hero products. Educational content, simple offers, and clear storytelling help build confidence and engagement before scaling into more complex formats.

How often should brands run live shows?

Many brands start with monthly or bi-weekly shows and increase frequency as they learn what resonates and build a returning audience. Timeline runs continuously to keep the site filled with fresh shoppable content between major events.

How should brands promote Terrific shows and Timelines?

Most brands promote shows and new Timeline series through email, SMS, Instagram, TikTok, paid media, and on-site banners. Clear calls to action, reminders, and incentives like early access or exclusive bundles help maximize attendance and engagement.

How can Terrific support creator and influencer collaborations?

Creators can host or co-host live shows directly on the brand’s site, and their content can be repurposed into Timeline stories for ongoing discovery. Terrific provides shared analytics and sales attribution so both brand and creator see performance clearly.

How does Terrific fit into a long-term ecommerce strategy?

Terrific transforms a static ecommerce site into an interactive media destination. Over time, brands build a library of content, accumulate data, and create recurring programming that steadily increases engagement, repeat purchases, and revenue.

How does Terrific help publishers increase engagement on static article pages?

Terrific lets publishers embed a swipeable, story-like feed inside articles and homepages, mixing video, images, polls, text, and sponsor units. This turns passive scrolling into an interactive session, increasing time on page and overall session depth.

How does Terrific help keep audiences on our site instead of losing them to social platforms?

The interactive feed lives fully on your domain. Readers watch clips, respond to polls, and engage with sponsors inside your pages, reducing off-platform leakage and strengthening your owned audience and revenue channels.

Can Terrific meaningfully improve RPM or ad revenue for publishers?

Publishers typically see a meaningful RPM uplift because the interactive feed adds new premium sponsorship slots and increases user attention. Readers watch more, interact more, and generate more monetizable moments without adding intrusive banner clutter.

Do we need to replace our existing ad stack or CMS to use Terrific?

No. Terrific works alongside your current CMS, video player, analytics stack, and ad servers. It adds new inventory such as sponsored cards, branded stories, and commerce units without disrupting your existing placements or workflows.

Can Terrific help us monetize older archived video and content?

Yes. Highlight reels, past clips, evergreen explainers, and old live segments can all be added to the feed and remain fully monetizable. Your archive becomes always-on, interactive inventory instead of one-time campaigns.

Who owns the first-party data and behavioral insights from the Terrific feed?

You do. Terrific does not take or resell first-party data. All interactions like watch time, taps, poll responses, and sponsor engagement remain under your control and feed into your analytics, CRM, and sales narrative.

How heavy is the technical lift to integrate Terrific on a publisher site?

Implementation is intentionally light. One script or embed code dropped into your templates is enough to run the experience across pages. Editorial and product teams can deploy new feeds without constant engineering support.

Can Terrific support big traffic surges during breaking news or major events?

Yes. The platform scales smoothly from small audiences to large real-time surges. Publishers can feature video stories and live segments on their highest-traffic articles without worrying about the feed failing under load.

Will Terrific disrupt our layout, mobile UX, or site performance?

No. The feed adapts to any container and is fully responsive. It can sit in-article, in a homepage rail, or in standalone hubs. Visual themes match your brand so the module feels native, and components are optimized to maintain performance.

How does Terrific help branded content and sponsorship teams?

Terrific gives advertisers a premium storytelling format: short clips, sponsor-owned segments, polls, interactive cards, and commerce actions. These units feel more like social stories than static banners, making them easier to sell at higher rates and back up with first-party engagement data.

Live Shopping Features

What interactive features does Terrific offer?

Terrific offers a suite of interactive tools to enhance engagement and boost conversions, including:

Interactive Polls & Trivia – Keep your audience engaged and collect valuable insights.
Volume-Based Discounts – Offer dynamic pricing based on the number of purchases.
Secret Items – Surprise customers with exclusive, limited-time product releases.
Real-Time Product Customization – Enable shoppers to personalize items before purchasing.
Audience-Driven Product Launches – Let your customers vote on new releases in real time.
Host Buddy AI: AI-driven prompts ensure hosts cover all key talking points during live sessions.
Real-Time Analytics: Track engagement, conversions, and customer behavior in real time.
Multicasting: Stream your live shopping event across multiple social media channels simultaneously.

Can I integrate Terrific with my existing e-commerce platform?

Yes! Terrific seamlessly integrates with most major e-commerce platforms like Shopify, WooCommerce, and Magento, as well as custom-built websites. We provide an easy embed solution to keep your live shopping experience within your brand’s ecosystem.

Can customers purchase directly from the live event?

Absolutely! Customers can add products to their cart and complete purchases without leaving the live stream, ensuring a seamless shopping experience.

Implementation & Support

How do I get started with Terrific?

To start using Terrific, simply contact us for a demo or sign up for a free consultation. Our team will guide you through the setup process, integration, and best practices to ensure you maximize your live shopping events.

Do I need technical skills to use Terrific?

Not at all! Terrific is designed for ease of use, with a simple, no-code setup for most platforms. Our support team is available to assist with integrations, and we provide tutorials to help you launch your first live event successfully.

What kind of support does Terrific offer?

We offer dedicated support through live chat, email, and a help center with step-by-step guides. For enterprise clients, we provide personalized onboarding and strategy sessions to ensure optimal performance.

Pricing & Customization

How much does Terrific cost?

Terrific offers flexible pricing based on your business needs, event frequency, and level of customization. Contact us for a personalized quote that fits your brand’s requirements.

Can I customize the look and feel of my live shopping events?

Yes! Terrific allows full branding customization, so your live shopping events match your brand’s identity. You can adjust colors, fonts, overlays, and interactive elements to create a cohesive experience.

Do I own the customer data collected during live events?

Yes! Unlike third-party marketplaces, Terrific ensures that you retain 100% ownership of your customer data, allowing you to leverage insights for retargeting, personalization, and future marketing campaigns.