Live Chat is Terrific's built-in, real-time communication layer. It lets viewers talk directly with your host or your team behind the scenes, right inside the livestream on your own website. No friction. Just instant, high-intent conversations that drive purchase decisions.

Why does live chat matter?

Chat turns passive viewers into active buyers. It drives conversions by answering questions instantly, reduces hesitation around sizing, shipping & product use, boosts watch time and keeps the energy high, builds trust with real-time interaction, and improves AOV through guided selling & recommendations.

How does live chat work?

1. Go Live: Start your Terrific livestream from your dashboard. 2. Chat Opens Automatically: Viewers see the chat alongside the video player, fully branded and native to your site. 3. Respond in Real Time: Your host and team answer questions, pin messages, and guide buyers. 4. Track Insights: All chat activity appears in your live analytics.

Live Session Intelligence

The Problem

You go live, it ends. Then what?

Most brands know their session happened. They might know how many people tuned in. But they have no idea what moments drove engagement, where viewers checked out, what the audience actually wanted to buy, or how the host's energy shaped the outcome.

That's a lot of potential left on the table after every show.

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

analytics dimensions per session

100%

automated, no configuration

30s

granularity across the full timeline

Builds trust

with real-time interaction

What's Inside

Six dimensions of session intelligence

Every live show is analyzed across six layers — giving you a complete view of what your host did, how your audience responded, and where conversion opportunities were won or missed.

📊

Session Overview

A summary card that surfaces the top positive moment, top friction point, most discussed topic, and the #1 unanswered audience question — automatically.

Positive moments

Friction signals

🗣️

Host Topics

See exactly what your host talked about and how often — from product features to personal stories — with a ranked topic list and visual word cloud.

Topic frequency

Word cloud

Content distribution

🎭

Host Tone

Track the host's emotional tone in 30-second intervals across the entire session. See when energy peaked, when the mood shifted, and how consistently key tones were maintained.

Tone timeline

Emotional persistence

Dominant tone

💬

Audience Reactions

Understand how your audience felt throughout the session with real-time sentiment breakdowns, topic clusters, and a visual word cloud of what they wrote.

Positive / Neutral / Negative

Audience topics

🔗

Alignment Score

See how closely the host's content matched what the audience actually wanted to talk about — revealing gaps between messaging and buyer intent in real time.

Host vs. audience alignment

Missed intent signals

Conversion gaps

📝

Synced Transcript

A full, timestamped transcript of the host's speech synced with the audience chat in 30-second segments — making it easy to review any moment from the session.

30s segments

Chat sync

Event markers

Host Performance

Know exactly how your host showed up

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

The Host Tone module tracks emotional consistency across the full session timeline — giving brand managers and coaches a clear picture of when energy was high, when it dipped, and what drove the shifts.

Identify the dominant tone and how persistently it was maintained

Spot moments where the host shifted into promotional or apologetic mode

Use the data to coach hosts and build consistency across sessions

Audience Intelligence

See what your audience was really feeling

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

The Audience Reactions module breaks down sentiment across every moment of the session — telling you not just what viewers said, but how they felt, what they kept asking about, and where excitement peaked.

Overall sentiment score with positive, neutral, and negative breakdown

Ranked list of audience topics with frequency counts

Visual word cloud of the language your audience used most

Content Strategy

Turn every session into smarter content decisions

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

The Host Topics view gives you a ranked breakdown of every subject your host covered — with frequency counts and a word cloud so you can see at a glance what dominated the session and what was underserved.

Ranked topic list with mention frequency for every session

Compare topic distribution across sessions to spot content patterns

Identify the topics that consistently drive the strongest audience response

The process

How it works

Embed the Feed

Add the Terrific carousel to your site with a single snippet.

Connect Your Content

Articles, videos, and editorial content flow into the personalization engine automatically from your CMS.

Set Up Ads

Define sponsorship tiers, ad slot frequency, and brand placements through the management dashboard.

Monetize Directly

Track impressions, engagement, click-through, and revenue attribution in real time. All first-party.

Proof Points

What better sessions actually look like

Brands on Terrific Live use session intelligence to understand what drives results and replicate it — session after session.

The Flowery

$293K

revenue from a single live show

25%

viewer-to-buyer conversion rate

Live Session Intelligence helped the team identify the exact moments and host behaviors that drove purchase decisions — making it possible to replicate that performance.

Zumba Wear

22%

live viewer conversion

30%

higher average order value

Understanding the audience's emotional arc in each session allowed Zumba Wear to optimize host pacing, product sequencing, and offer timing — lifting both conversion and AOV.

Every Session Has a Story. Now You Can Read It.

What is Terrific Monetization?

You go live, it ends. Then what?

Six dimensions of session intelligence

📊

Session Overview

🗣️

Host Topics

🎭

Host Tone

💬

Audience Reactions

🔗

Alignment Score

📝

Synced Transcript

Know exactly how your host showed up

See what your audience was really feeling

Turn every session into smarter content decisions

How it works

What better sessions actually look like

Start learning from every session you go live

Ready to Transform Your Website?

Ready to Transform Your Website?