Live Chat is Terrific's built-in, real-time communication layer. It lets viewers talk directly with your host or your team behind the scenes, right inside the livestream on your own website. No friction. Just instant, high-intent conversations that drive purchase decisions.

Why does live chat matter?

Chat turns passive viewers into active buyers. It drives conversions by answering questions instantly, reduces hesitation around sizing, shipping & product use, boosts watch time and keeps the energy high, builds trust with real-time interaction, and improves AOV through guided selling & recommendations.

How does live chat work?

1. Go Live: Start your Terrific livestream from your dashboard. 2. Chat Opens Automatically: Viewers see the chat alongside the video player, fully branded and native to your site. 3. Respond in Real Time: Your host and team answer questions, pin messages, and guide buyers. 4. Track Insights: All chat activity appears in your live analytics.

Monetization For Publishers

About

What is Terrific Monetization?

Publishers are losing their audience - and their ad revenue - to social platforms. Terrific Monetization gives you a fully owned, TikTok-style feed experience embedded directly on your site, with ad placements you control, inventory you sell, and data that stays yours.

Vertical feed experience embedded on your domain

Algorithmic personalization engine running on your first-party data

You set the sponsorship rates, manage inventory, and own the brand relationships

Integrates with Google Ad Manager and your existing programmatic stack

47%

Longer Sessions

More time on site means more ad impressions and deeper brand engagement

2.8x

Higher Viewability

Vertical feed design ensures ads are seen, driving superior revenue

35%

RPM Improvement

Direct-sold sponsorships yield rates traditional display can't match

100%

Your Data. Always.

Capture proprietary audience segments

Revenue Model

Two Revenue Paths

Direct Sales & Sponsorships

Premium branded content, takeovers, and native placements sold directly by your commercial team. These command high CPMs and deliver clear storytelling value to brand partners.

Programmatic & Automated Ads

Ads filled through SSPs, DSPs, or networks like Google Ad Manager acting as a high-viewability filler layer alongside your direct-sold inventory.

Benefits

Why it matters for publishers

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Stop Losing Audience to Social

Deliver a TikTok-style, vertical scrolling feed that keeps readers engaged on your site - retaining 100% of your traffic, time-on-site, and ad impressions.

End Platform Dependency

Regain control of your audience by keeping them within your owned environment. No algorithm changes, no reach taxes, no revenue going to someone else's platform.

Build First-Party Data Assets

Generate actionable, owned audience data from every interaction - enabling sophisticated targeting and direct monetization, independent of third-party cookies.

Builds trust

with real-time interaction

Unlock High-Value Sponsorships

Create new, high-impact branded formats that command 2–3× higher CPMs than standard programmatic, backed by real engagement metrics to prove ROI to sponsors.

Works With Your Existing Stack

Integrates with Google Ad Manager and your current infrastructure - no disruption to existing revenue streams, only an uplift on direct-sold opportunities.

Sustainable, Long-Term Growth

New visitors experience lighter monetization to build loyalty first, with ad intensity gradually increasing as engagement and retention signals strengthen over time.

The process

How it works

Embed the Feed

Add the Terrific carousel to your site with a single snippet.

Connect Your Content

Feed your articles, videos, and editorial content into the personalization engine - already on your site.

Set Up Ads

Your commercial team defines sponsorship rates, ad slots, and brand placements using Terrific's management tools.

Monetize Directly

Track impressions, engagement, and revenue in real time - all first-party data, all yours.

Features

Your traffic. Your feed. Your revenue.