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Monetization

Your traffic. Your feed. Your revenue.

Embed a TikTok-style ad carousel directly on your site. Keep your audience on your domain, sell sponsorships at premium rates, and own 100% of the revenue — with zero platform dependency.

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About

What is Terrific Monetization?

Publishers are losing their audience — and their ad revenue — to social platforms. Terrific Monetization gives you a fully owned, TikTok-style feed experience embedded directly on your site, with ad placements you control, inventory you sell, and data that stays yours.

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Vertical feed experience embedded on your domain — not a third-party widget
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Algorithmic personalization engine running on your first-party data
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You set the sponsorship rates, manage inventory, and own the brand relationships
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Integrates with Google Ad Manager and your existing programmatic stack
47%
Longer Sessions
More time on site means more ad impressions and deeper brand engagement
2.8x
Higher Viewability
Vertical feed design ensures ads are seen, driving superior revenue
35%
RPM Improvement
Direct-sold sponsorships yield rates traditional display can't match
100%
Your Data. Always.
Capture proprietary audience segments — independent of third-party cookies
Revenue Model

Two Revenue Paths

Terrific Monetization strengthens your direct sales and sponsorships while staying fully compatible with your existing programmatic infrastructure.

Direct Sales & Sponsorships

Premium branded content, takeovers, and native placements sold directly by your commercial team. These command high CPMs and deliver clear storytelling value to brand partners.

Impact:

Creates new sponsorship inventory with measurable engagement that justifies significantly higher rates.

Programmatic & Automated Ads

Ads filled through SSPs, DSPs, or networks like Google Ad Manager, Outbrain, or Taboola — acting as a high-viewability filler layer alongside your direct-sold inventory.

Impact:

Integrates seamlessly with your existing ad stack while improving direct-sold opportunities.

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Benefits

Why it matters for publishers

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Builds trust
with real-time interaction
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Improves AOV
through guided selling & recommendations
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Stop Losing Audience to Social
Deliver a TikTok-style, vertical scrolling feed that keeps readers engaged on your site — retaining 100% of your traffic, time-on-site, and ad impressions.
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End Platform Dependency
Regain control of your audience by keeping them within your owned environment. No algorithm changes, no reach taxes, no revenue going to someone else's platform.
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Build First-Party Data Assets
Generate actionable, owned audience data from every interaction — enabling sophisticated targeting and direct monetization, independent of third-party cookies.
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Builds trust
with real-time interaction
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Unlock High-Value Sponsorships
Create new, high-impact branded formats that command 2–3× higher CPMs than standard programmatic, backed by real engagement metrics to prove ROI to sponsors.
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Works With Your Existing Stack
Integrates with Google Ad Manager and your current infrastructure — no disruption to existing revenue streams, only an uplift on direct-sold opportunities.
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Sustainable, Long-Term Growth
New visitors experience lighter monetization to build loyalty first, with ad intensity gradually increasing as engagement and retention signals strengthen over time.
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The process

How it works

1
Embed the Feed
Add the Terrific carousel to your site with a single snippet — your domain, your brand, your rules.
2
Connect Your Content
Feed your articles, videos, and editorial content into the personalization engine — already on your site.
3
Set Up Ad Placements
Your commercial team defines sponsorship rates, ad slots, and brand placements using Terrific's management tools.
4
Monetize Directly
Track impressions, engagement, and revenue in real time — all first-party data, all yours.
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Features

Key Capabilities

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Sponsored Content Placements
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
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Video & Pre-roll Ads
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
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Logo & Brand Integration
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
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Pinned Commercial Positions
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
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Algorithmic Ad Optimization
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
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Algorithmic Ad Optimization
Native branded content slots inside the feed — seamlessly integrated, premium-priced, and sold directly by your team.
The Shift

From social dependency to feed sovereignty

Renting Your Audience

Post content to social platforms

Limited organic reach

Platform controls your audience

Pay for distribution

Lose insights & revenue to the platform

Owning Your Feed

Own the feed on your domain

Control the algorithm

Retain & grow your audience

Monetize directly,  no revenue share

Keep all first-party data

Ready to own your monetization?

Book a Live Demo
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