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Sears, a leading retail brand offers a wide variety of products, from household appliances and tools to apparel. As the retail landscape continues to shift towards digital channels, Sears sought innovative ways to deepen customer engagement and drive sales online. The brand recognized that the eCommerce space required more dynamic and personalized experiences to stand out, particularly for their large and diverse customer base.
To meet these needs, Sears partnered with Terrific’s live shopping platform, which allows real-time interaction between customers and products through immersive live events. The platform also provides customers with the ability to ask questions, receive real-time answers, and make purchases directly during the broadcast.
ROI on exclusive sale announcements through live shopping events
Mom viewer growth via live shopping
CVR on first-time customer engagement during live events
CVR on abandoned cart flow during live sessions
“We wanted to explore how live shopping could help us showcase our products in an exciting, interactive way while connecting with our customers on a more personal level”
“Terrific’s platform has been a game-changer for us. We’ve been able to create engaging, interactive shopping experiences that fit perfectly with our brand and customers’ expectations”