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Iconic Makeup Artist Boosts Engagement and Trust with Terrific's *"Watch and Shop"* Videos
About
Adah Lazorgan is an iconic Israeli makeup artist, known for her influential work in New York’s high-fashion scene and collaborations with celebrities such as Mariah Carey.
With features in Vogue and involvement in fashion shows for Calvin Klein and Ralph Lauren, Adah has returned to Israel to launch a makeup and skincare line aimed at both professionals and consumers, focused on empowering beauty with high-end, locally manufactured products.
16x
ROI after two live shows.
13K+
Total Sessions Viewers.
290+
Purchases per session.
Challenges
When it comes to selling beauty products online, one of the biggest challenges is helping customers truly understand how a product performs. Makeup and skincare need more than just a photo, you want to see how they blend, glow, and perform in real life. A single image just doesn’t capture that.
- "Watch and Shop" videos by Terrific are where everything changes. You get to see real people, with different skin types and features using the products in real-time, which makes all the difference.
- No more guessing, just click to add items to your cart without ever leaving the video. It feels like shopping with a friend, who's already tried and tested all the products.
- It’s all integrated right into the website, giving you the same fun, interactive experience you’d get on social media.
‘Watch and Shop’ gives us many more opportunities, allowing us to showcase our products better than ever before.”
Adah Lazorgan, Adah’s Founder
Solutions
Terrific’s onboarding team quickly integrated the “Watch and Shop” feature into Adah’s website, allowing her to start live streaming with just a smartphone and a ring light.
- The platform enabled Adah to provide an interactive, real-time shopping experience directly on her site, offering her customers the chance to see products in action and make purchases seamlessly.
- Terrific advised Adah’s team to choose hosts familiar with the brand to answer questions effectively during the live sessions.
- They also helped Adah set up a structured livestreaming calendar to ensure consistent engagement and build a sense of comfort for her audience.
- “Our favorite features are communicating with customers via chat and being able to thoroughly showcase our products, providing our audience with deeper information.”Adah Lazorgan, Adah’s Founder
Results
Since adopting Terrific’s “Watch and Shop” videos, Adah has transformed the way her customers interact with her brand. The response was immediate and positive, with viewers enjoying the unique opportunity to see products demonstrated in real time, enhancing their trust and connection with the brand.
- In just two live shows, Terrific’s platform attracted over 13,00 viewers, leading to more than 290 purchases per session.
- The seamless integration of Terrific’s shopping features and the engaging format resulted in a significant boost in sales, achieving a remarkable 16x ROI.
- Adah utilized Terrific’s analytics dashboard to measure performance and refine her live video shopping approach, making data-driven adjustments that further enhanced customer engagement.
“We cannot wait to explore the future with Terrific by our side. ‘Watch and Shop’ is now a crucial part of our online presence, and we’re excited to see what more it can do for us.”
Customer Success Manager at Licorice.com.