CASE STUDY

How Reebok Chile Turned Store Floors into a 44% Engagement Live Shopping Channel

How Reebok Chile turned physical retail into a live commerce powerhouse, blending sport, culture, and shoppable storytelling on its owned ecommerce platform.

Platform: VTEX | Region: Chile / Latin America | Industry: Sportswear & Retail

Two overlapping circular portraits, one of a young man with glasses and a necklace, and the other of a woman with earrings and a black top.

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RESULTS AT A GLANCE

4.3%

Conversion Rate

44%

Engagement Rate

38%

Active Viewers Rate

19%

(AOV Lift)

Challenge

The Challenge

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Goals

The Challenge

Reebok Chile had built a loyal following across social media and a well-stocked VTEX-powered online store, but the two existed in separate worlds. Social engagement rarely translated into on-site purchases, and the traditional product grid experience on reebok.cl did little to convey the energy, culture, and community that define the Reebok brand. With a physical retail network across Chile and Latin America, the team saw an untapped opportunity to bring the in-store energy online. However, they lacked the tools to connect interactive storytelling with shoppable experiences at scale, leaving incremental revenue and organic traffic gains on the table.

Goals

Turn audience engagement into measurable, incremental revenue
Drive organic traffic to campaign and product pages
Blend sport, culture, and commerce through interactive retail formats
Position Reebok as a frontrunner in digital retail innovation

Solution

The Solution

Reebok Chile partnered with Terrific to deploy a full live shopping experience directly on reebok.cl, combining in-store energy with on-site commerce tools that turned viewers into buyers.

Site-Wide Live Promotion

Reebok promoted upcoming live shopping events across its entire site with a pop-up banner announcing exclusive discounts and scheduled streams. This drove awareness among organic site visitors and created anticipation, ensuring maximum attendance at every session.

Discounts & Flash Offers

Temporary discounts and quiz-related gift mechanics kept viewers engaged throughout the broadcast. Secret item reveals and timed promotions created urgency, driving real-time add-to-cart behavior and boosting conversion rates.

Polls & Audience Engagement

Interactive polls invited viewers to vote on their favorite wardrobe items and product preferences. This two-way interaction transformed passive viewers into active participants, generating first-party preference data while increasing session duration and engagement rates.

Multi-Stream Broadcasting

Reebok simultaneously broadcast live shopping sessions on their owned site and restreamed to Instagram, maximizing reach without fragmenting the shopping experience. Viewers on social were funneled back to reebok.cl where the full shoppable experience lived.