CASE STUDY

Kishrey Teufa: 10.8% Click Rate on a New Destination Launch

How one of Israel’s leading travel companies used Terrific’s Carousel’s to turn a Lapland destination reveal into a high-engagement shoppable content experience, driving 57.2% content visibility and 10.8% click-through on their own platform.

Two overlapping circular portraits, one of a young man with glasses and a necklace, and the other of a woman with earrings and a black top.

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RESULTS AT A GLANCE

57.2%

Content Visibility Rate

10.8%

Click Rate

1,016

Carousel Loads

29.6%

Engagement Rate

Challenge

The Challenge

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Goals

The Challenge

Kishrey Teufa is one of Israel’s most established travel platforms, offering flights, vacation packages, cruises and organized tours to hundreds of destinations worldwide. When the company added Lapland to its destination portfolio, a destination defined by the Northern Lights, reindeer and magical winter experiences, they faced a challenge familiar to every travel brand: how do you create real excitement for a new destination on your own website?

Standard landing pages and banner ads couldn’t capture the atmosphere of Finland’s Arctic Circle. Potential travelers needed to see, feel and imagine themselves there before they’d be ready to book. Kishrey Teufa needed a format that could tell a visual story, spark genuine curiosity and move visitors from passive browsing to active booking intent - all within their own digital environment, without ceding that journey to Instagram or TikTok.

Goals

Generate awareness and excitement for the new Lapland destination
Drive users from content discovery toward booking intent on the site
Create an immersive, visual experience beyond static product pages
Measure real engagement with a brand-new destination

Solution

The Solution

Kishrey Teufa deployed Terrific’s Carousels (a TikTok-style vertical shoppable content feed) directly on their website, featuring curated video content showcasing the Lapland experience with integrated CTAs linking to the destination page.

Vertical Video StoryTelling

Rather than a static destination page, the Carousels brought Lapland to life through vertical video: snowy landscapes, Northern Lights and unique Arctic experiences. The format gave visitors a reason to stop, watch, and dream.

Owned Environment, Full Control

All content and engagement happened on kishrey-teufa.co.il - not on a third-party social platform. Every click, every view and every interaction was captured as first-party data that Kishrey Teufa fully owns.

Shoppable Integration

Each video featured an integrated product card and CTA linking directly to the Lapland vacation packages, turning passive content consumption into an active path to purchase.

Visibility-First Placement

The carousel was placed in a high-visibility position, resulting in 57.2% of page visitors actually viewing the content a strong signal that the format captured attention rather than being scrolled past.