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Bloomberg Línea keeps breaking-news videos on-site with Terrific Timeline
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The Starting Point
Bloomberg Línea, wanted to deliver its minute-by-minute scoops in the format readers now expect: short, vertical video. Posting those clips to TikTok and Instagram drove buzz, but it also siphoned traffic, first-party data, and ad dollars away from the publisher’s owned channels.
By embedding Terrific Timeline directly into the Bloomberg Línea homepage, the newsroom now publishes a swipe-through feed of 30-second bulletins, market charts, and on-camera explainers without sending audiences off-site.
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+86%
Average Time On Site
2.4×
Videos Watched Per Visit
+75%
Article CTR From Feed
+29%
Unique Visitor Revenue
The Challenge
- Breaking clips on social platforms pulled sessions and ad revenue off-site.
- Mobile ad performance plateaued with static, non-video placements.
- Re-editing for multiple platforms slowed publishing on owned pages.
“Instead of breaking on social first, we break on our site and syndicate out.”
— Diego Paredes, Social & Platforms Lead, Bloomberg Línea
The Solution
- Terrific Timeline embedded on the homepage: a social-style, vertical video feed.
- Readers swipe through clips without leaving the page! every swipe is your inventory and your data.
- Each card can carry actions: Read full story, Follow this topic, Sign up, Watch live.
“Editors treat Timeline like prime real estate—pin a clip, add a link, move the needle.”
— Product Manager, Bloomberg Línea
The Results
- Keep attention on your domain: Every swipe is an on-site view, increasing sellable impressions and completion rates.
- Build first-party data: On-feed prompts capture emails and encourage account creation.
- Move readers deeper: Link to long-form coverage right from each clip to raise pages-per-session.
“Editors treat Timeline like prime real estate—pin a clip, add a link, move the needle.”
— Product Manager, Bloomberg Línea
“It feels like social, but it builds our site, our audience, and our revenue.”
— Lucía Menéndez, Publisher, Bloomberg Línea
