CASE STUDY

LAO Care: 37.9% Active Viewers on a Villa-Set Live Launch

How French hair care brand LAO Care drove 37.9% active viewers and 11.2% engagement on a new product launch streamed from a villa in the South of France.

Two overlapping circular portraits, one of a young man with glasses and a necklace, and the other of a woman with earrings and a black top.

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RESULTS AT A GLANCE

5.8%

Live Shopping Conversion Rate

11.2%

Content Engagement Rate

37.9%

Active Viewer Rate

50%

Virality Rate

Challenge

The Challenge

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Goals

The Challenge

LAO Care is a French hair care brand built on patented natural actives, two deposited patents, and ECOCERT-certified formulations made in Brittany. With 38,000+ customers, press in Cosmopolitan and ELLE, and a 4.75/5 Trustpilot rating, the brand had credibility, but that credibility was trapped inside static product pages on its Shopify store.

For a new product launch, a PDP could not carry the weight of a live demo, a founder-led explanation, and the ritual storytelling that sets LAO apart. The brand needed a format that could educate, demonstrate, and convert inside the same session, without handing first-party data to third-party social platforms.

Goals

Drive direct revenue through live shopping sessions
Educate the audience on LAO rituals and product benefits
Hit a 5x ROI target on the launch stream
Turn the new product into a genuine launch moment with social reach

Solution

The Solution

LAO Care and Terrific built a live activation set inside a sunlit villa in the South of France, co-hosted by founder Lisa Schino and an influencer hairdresser. The stream played natively on lao-care.com while multi-streaming to Instagram and TikTok, with every checkout routing back to LAO's owned environment.

Founder-Led Hosting in a Branded Setting

The villa mirrored LAO's Mediterranean sensibility. The founder shared the stage with an influencer hairdresser, pairing brand authority with professional demonstration. Result: 14.3 minutes average watch time and 74h 49m total viewing.

Multi-Stream Broadcasting

The stream ran simultaneously on LAO's Shopify storefront, Instagram, and TikTok. Social pulled the audience in. The brand's own domain captured conversions, first-party data, and retargeting seeds.

Interactive Polls and Live Chat

Polls let viewers influence which product story came next. Combined with chat and product taps, the loop kept 37.9% of the 1,013 viewers active throughout the session.

New Product as a Live Exclusive

Positioning the launch as a live-only reveal drove urgency. Viewers could only access the new product during the session, pairing scarcity with LAO's bundle narrative across Routine Légèreté and Cure Régénérante.