CASE STUDY

Price Shoes: 36% Active Viewers on Live Events

How Mexico’s leading catalog retailer activated its 500K+ reseller community through live shopping and shoppable content on its own digital ecosystem.

Two overlapping circular portraits, one of a young man with glasses and a necklace, and the other of a woman with earrings and a black top.

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RESULTS AT A GLANCE

6.7%

Live Shopping Conversion Rate

44.8%

Content Engagement Rate

36%

Active Viewer Rate on Live Events

33.8%

On-Site Content Visibility Rate

Challenge

The Challenge

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Goals

The Challenge

Price Shoes is a 100% Mexican company and the undisputed leader in catalog sales, serving over 500,000 independent resellers (socias) across the country. With 464K Instagram followers and a deeply loyal community, the brand had built massive social engagement. But there was a disconnect: that energy lived on third-party platforms, far from the brand’s own digital storefront. Price Shoes’ Magento-powered site and native app delivered a traditional e-commerce experience that couldn’t replicate the trust-building, product-discovery moments that made its catalog model so successful. The brand needed a way to bring the excitement and personal connection of its reseller community into its owned digital channels, while capturing actionable first-party data to fuel smarter business decisions across the organization.

Goals

Turn collection launches into live revenue peaks
Reclaim and activate the reseller community on owned channels
Capture first-party data to empower resellers at scale
Build a repeatable live commerce engine with bi-monthly cadence

Solution

The Solution

Price Shoes deployed Terrific’s owned social commerce platform across its Magento site and native app, combining live shopping events with always-on shoppable content to bridge the gap between its massive community and its digital storefront.

Live Shopping Activation

Professional hosts broadcast live from Price Shoes’ own studio and retail stores, showcasing new collections with session-specific coupons and flash deals. Each event is simultaneously restreamed to Instagram and Facebook, driving social audiences back to the brand’s owned environment where the real conversion happens.

Timeline (Shoppable Content Feed)

A TikTok-style content feed was embedded on the homepage and a dedicated live shopping page, populated with social media assets, AI-generated clips, and replays from live events. Every piece of content features integrated product cards and CTAs linking directly to collection pages, turning passive browsing into active shopping.

Multi-Stream Broadcasting

Each live session broadcasts simultaneously to the Price Shoes site/app and to Instagram and Facebook. This maximizes reach while funneling social viewers into the owned ecosystem, ensuring the brand captures engagement data and purchase intent regardless of where viewers tune in.

Discounts and Flash Offers

Session-specific coupon codes and surprise reveals create urgency and reward live participation. These time-limited incentives drive immediate conversion while giving Price Shoes granular attribution data on which live moments drive the most revenue.