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How Terrific *Helped Pray with Dawn* Shine
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About
Pray with Dawn, led by founder Shahar Hayun, set out to transform her customer's experience with her one-of-a-kind personalized prayer books. By integrating custom embroidery options and tapping into her strong Instagram following, Shahar partnered with Terrific to create engaging, interactive live shopping events that captivated audiences and drove sales.
24%
Conversion rate achieved during live shopping events
20%
Average Order Value Increase
10,300
New Instagram followers gained
64X
ROI showing significant value
Challenges
Shahar faced two key challenges:
- Streamlining Customization: Customers needed a seamless way to personalize their products in real time during live shopping events without navigating away from the stream.
- Leveraging Instagram Influence: With a large Instagram following, Shahar wanted to convert her audience into active participants in her live shopping experiences.
What Shahar Says
The ability to offer real-time customization and checkout during live events created an engaging and effortless shopping experience for our audience".
– Shahar Hayun, Founder of Pray with Dawn
Terrific implemented tailored solutions to meet Shahar’s needs:
- Real-Time Personalization: Terrific developed a custom widget allowing customers to input embroidery details directly during live shopping sessions. This innovation enabled personalized orders without disrupting the viewing experience.
- Integrated Checkout: The checkout process was streamlined, allowing customers to complete purchases within the live stream, ensuring high engagement and minimal drop-offs.
- Instagram-Driven Engagement: Shahar leveraged her Instagram stories to share direct links to her live shopping events. This simple but effective strategy allowed her followers to seamlessly join, watch, and shop in real time.
Results
The collaboration delivered outstanding results:
- Enhanced Engagement: Live streams became more interactive, with viewers spending an average of 80% of the session watching and over 150 questions asked during a single event.
- Boosted Sales: The simplified customization and checkout processes contributed to significant sales growth.
- Audience Growth: Shahar’s brand gained 10,300 new Instagram followers and added 800 fresh leads to her email list
Conclusion
By partnering with Terrific, Shahar Hayun transformed Pray with Dawn’s website into an unforgettable experience. The innovative real-time personalization and seamless checkout not only increased customer engagement but also drove remarkable business growth.
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