Terrific Launches in Japan: Partnering with BrandCloud to Bring Social Commerce Infrastructure to Japanese Brands

‍December 16, 2025 - Today marks a significant milestone for Terrific as we announce our strategic expansion into Japan through a partnership with BrandCloud, Inc., one of the country's leading digital branding and reputation management companies.

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Why Japan, Why Now

Japan represents one of the most exciting untapped opportunities in social commerce globally. While the country boasts strong e-commerce adoption and a thriving creator economy, social and live-driven shopping infrastructure remains in its early stages compared to markets like China and Southeast Asia.

What makes Japan particularly compelling for us is the unique convergence of factors that define Japanese digital culture:

• Deep brand loyalty - Japanese consumers form strong, lasting connections with brands they trust
• Vibrant creator culture - From influencers to entertainers, Japan has a rich ecosystem of content creators
• Entertainment-first mindset - Content and community are woven into the fabric of how Japanese consumers discover and engage with products

As our CEO Israel Grintz puts it: "Japan is one of the few markets where community, content, and commerce naturally intersect. What has been missing is infrastructure that lets companies own the experience, the data, and the revenue. That is exactly what we built terrific to do."

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The Partnership: Terrific Meets BrandCloud

Our collaboration with BrandCloud brings together complementary strengths. BrandCloud brings deep local market knowledge, established trust with Japanese enterprises, and extensive distribution networks. We bring a proven social commerce platform and playbook developed through our work with global brands and media companies.

As BrandCloud stated in their announcement: "This strongly aligns with the future of social commerce envisioned by Terrific, and through this partnership we aim to help establish a new standard for social commerce in Japan."

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What We're Bringing to Japanese Brands

Japanese brands, retailers, and media companies will now have access to our full social commerce infrastructure through a flexible SaaS model:

Live Shopping Events

Host branded, real-time shopping experiences that seamlessly integrate with your existing e-commerce systems. Create engagement while driving direct revenue.

Shoppable Video Feeds

Transform your video content into TikTok-style scrollable feeds where every swipe can lead to a purchase. Turn passive viewers into active shoppers.

Interactive Video Timelines

Purpose-built for media companies and publishers, our timeline feature enables monetization through embedded commerce, sponsored content, and advertising, all within your own branded environment.

White-Label Infrastructure

Operate completely under your own brand with full control over your audience data. No app downloads required for your customers - just seamless, web-based experiences accessible from anywhere.

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Building on Global Success

Our expansion into Japan builds on proven success with leading global brands and media organizations. Terrific currently powers social commerce experiences for companies including  Reebok, Lee Cooper and Homecenter, as well as major media properties like Bloomberg, Claro Sports, and Big Brother.

These partnerships have taught us that successful social commerce isn't one-size-fits-all. It requires infrastructure that adapts to local market dynamics, consumer behaviors, and cultural nuances - exactly the approach we're taking in Japan.

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A Long-Term Commitment

We see Japan as a strategic, long-term market. This isn't about quick market entry, it's about building sustainable growth by working closely with local partners to adapt our formats, monetization models, and use cases to fit Japanese audiences and business practices.

The future of commerce in Japan will be social, interactive, and video-driven. We're excited to help Japanese brands, creators, and media companies lead that transformation.

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Learn More

For detailed information about the partnership and our expansion plans, read the full press releases:

• Terrific Innovation Announces Strategic Expansion into Japan with BrandCloud Partnership (PR Newswire)
• BrandCloud Partnership Announcement (PR Times - Japanese)

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About Terrific Innovation

Terrific is a global social and video commerce technology company that helps brands, retailers, and publishers turn video into a direct revenue channel. Our infrastructure-level platform powers live shopping, shoppable video feeds, and interactive video timelines that embed into owned websites and apps. Built to give clients full control over their audience, data, and brand experience, Terrific integrates with existing e-commerce and media infrastructure. Headquartered in Israel, we operate globally, working with leading commerce and media organizations to redefine how content, community, and commerce come together.

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