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Nailboo Nails It: Turning Engagement Into Sales Through Live Shopping
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Company
Nailboo is a DTC beauty brand known for at-home dip powder, gel, and press-on kits. Their learning hub (“Nailflix”) lives on nailboo.com and centralizes tutorials and how-tos.
Starting Point
Nailboo’s team built an active community by streaming into a dedicated Facebook audience (Lives + a private “Nailboo® Fam” group). It worked for reach, but all the sessions, sales, and data lived on a third-party platform.
Goal: Bring live shopping on-site to increase add-to-cart and first-party data, while restreaming to Facebook to capture community reach and funnel people back to the website event page.
$86
Average Order Value
$75K
First 2 Months' Revenue
+38%
Engagement Rate
+25k
Total Viewers
The Challenge
- Rented audience: Facebook Lives helped engagement, but transactions and tracking were off-site.
- Leakage in the funnel: Links in comments/descriptions didn’t consistently bring viewers back to product pages.
- Fragmented reporting: Hard to tie a specific live moment to PDP views, carts, and revenue.
“Working with Terrific has allowed us to bring the energy of our Facebook community directly onto our website.”
- Yenney Curbelo, VP of Marketing
The Solution
- Your live show, on your domain
A branded live-shopping page on nailboo.com (Nailflix hub) hosts the stream and the cart in one place, no platform switching. - Restream for reach, funnel for conversion
Simulcast to Facebook Live so the community still sees the show; persistent CTAs and links guide them back to the on-site event where checkout lives. - Pre-show → Live → Replay, all shoppable
RSVP/“Notify me” collection before the show, live chat + polls during, and an instant replay with chapters that keeps every segment converting after the stream ends. - Own your data & measure the whole path
Events (views, clicks, adds, purchases) feed your analytics/CRM. UTM tags distinguish traffic from the Facebook restream vs. on-site. Editorial and performance teams can see which demos, tips, or Q&A moments drove carts.
“The platform has given us the ability to grow engagement, revenue, and our first-party data all in one place.”
- Yenney Curbelo, VP of Marketing
Results
By switching to Terrific Live Shopping, Nailboo successfully transformed its live shopping experience. The move from Facebook group streams to on-site live events allowed Nailboo to create a more seamless, integrated shopping journey for their audience.
With live shopping directly on their website, they gained full control over the customer experience, from stream to checkout, while still tapping into their loyal Facebook community by restreaming the events. This strategy helped drive more engagement, increase conversion rates, and enhance data collection without losing the reach of their established Facebook audience.
“Terrific's team was incredibly hands-on in building a branded live-shopping hub that feels authentic to us while giving us full control over the customer journey.”
- Yenney Curbelo, VP of Marketing