CASE STUDY | MEDIA & BROADCASTING

France TV: 18.1% Click Rate with Owned Interactive Media Commerce

How France’s largest public broadcaster turned its streaming platform into an interactive, shoppable media destination powered by Terrific.

Two overlapping circular portraits, one of a young man with glasses and a necklace, and the other of a woman with earrings and a black top.

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RESULTS AT A GLANCE

18.1%

Click Rate (Winter Olympics)

15.6%

Engagement Rate (Tour de France)

15.8%

Visibility Rate (Entertainment Carousel)

Instagram Accounts Integrated

Challenge

The Challenge

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Goals

Solution

The Solution

Shoppable Social Feed

TikTok-style vertical carousels were embedded across france.tv pages, from entertainment hubs to dedicated sports event tabs, pulling content from 19 different Instagram accounts and the France TV Sport channel. This created a native, scrollable content experience that felt social-first while remaining fully owned.

Event-Driven Content Carousels

New assets are imported automaticDedicated carousels were deployed for tentpole events, the Winter Olympic Games (Milano Cortina 2026), Tour de France, and ongoing entertainment programming. Each carousel featured hundreds of assets: 330 videos, 179 images, and 61 polls for the Olympics alone over 25 days.ally every 6 hours, including updated descriptions.

Polls & Sponsored Engagement

Interactive polls were woven into every carousel, inviting audiences to vote on favourite moments, athletes, and wardrobe picks. These polls doubled as a monetization lever, with global partner brands, Airbnb, TCL, and Leclerc, sponsoring engagement directly within the content stream.

Partner Brand Monetization

Terrific’s shoppable media layer enabled France TV to offer advertising partners, from Olympic sponsors to Tour de France official partners, a native commerce placement directly within premium content. This transformed passive ad inventory into interactive, measurable engagement opportunities.

Worked

Why It Worked

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Owned Environment

Social-style engagement on France TV’s own platform, not third-party apps

Behavioral Alignment

Vertical, scrollable content matches how audiences discover on mobile

Compounding Value

Each event carousel becomes a permanent, replayable content asset

Partner Revenue

Shoppable placements unlock new monetization for advertising partners

Data Capture

First-party interaction data from polls, clicks, and engagement

Innovation Signal

Positions France TV as a pioneering European broadcaster

Features

KEY TAKEAWAYS

Treat interactive content as infrastructure, not a campaign, France TV embedded carousels site-wide, making them a permanent part of the viewer experience.

Anchor interactive content around tentpole events to maximize engagement, the Winter Olympics carousel drove an 18.1% click rate by meeting audiences at peak attention moments.

Use polls and audience participation as a dual-purpose tool, they boost engagement rates while creating sponsored inventory that advertising partners will pay a premium for.

Connect multiple social accounts into a unified on-site feed, 19 Instagram accounts aggregated into one seamless experience proves that scale and coherence can coexist.

Turn Social Activity Into Owned Revenue