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CASE STUDY
France TV: 18.1% Click Rate with Owned Interactive Media Commerce
How France’s largest public broadcaster turned its streaming platform into an interactive, shoppable media destination powered by Terrific.
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RESULTS AT A GLANCE
18.1%
Click Rate (Winter Olympics)
15.6%
Engagement Rate (Tour de France)
15.8%
Visibility Rate (Entertainment Carousel)
19
Instagram Accounts Integrated
Challenge
The Challenge
Builds trust
with real-time interaction
Improves AOV
through guided selling & recommendations
Goals
The Challenge
France TV operates one of Europe’s most-visited streaming platforms, with millions of daily viewers across France 2, France 3, France 4, France 5, and France Info. Yet despite commanding enormous audience attention, the broadcaster struggled to convert that viewership into tangible commercial value for advertising partners. Traditional display ads and pre-roll formats were delivering diminishing returns, while audiences increasingly expected the kind of interactive, vertical-first content they consumed on social platforms. The gap was clear: France TV had the audience and the premium content, but lacked a native, social-style commerce layer to monetize engagement on its own terms, without ceding control to third-party platforms.
Goals
- Deploy shoppable video solutions for advertising partners
- Achieve +30% increase in on-site engagement and trafficI from live events
- Position France TV as a pioneer in interactive media commerce
- Spark adoption among advertising media agencies
Solution
The Solution
1
Shoppable Social Feed
TikTok-style vertical carousels were embedded across france.tv pages, from entertainment hubs to dedicated sports event tabs, pulling content from 19 different Instagram accounts and the France TV Sport channel. This created a native, scrollable content experience that felt social-first while remaining fully owned.
2
Event-Driven Content Carousels
New assets are imported automaticDedicated carousels were deployed for tentpole events, the Winter Olympic Games (Milano Cortina 2026), Tour de France, and ongoing entertainment programming. Each carousel featured hundreds of assets: 330 videos, 179 images, and 61 polls for the Olympics alone over 25 days.ally every 6 hours, including updated descriptions.
3
Polls & Sponsored Engagement
Interactive polls were woven into every carousel, inviting audiences to vote on favourite moments, athletes, and wardrobe picks. These polls doubled as a monetization lever, with global partner brands, Airbnb, TCL, and Leclerc, sponsoring engagement directly within the content stream.
4
Partner Brand Monetization
Terrific’s shoppable media layer enabled France TV to offer advertising partners, from Olympic sponsors to Tour de France official partners, a native commerce placement directly within premium content. This transformed passive ad inventory into interactive, measurable engagement opportunities.
Worked
Why It Worked
Builds trust
with real-time interaction
Improves AOV
through guided selling & recommendations
Owned Environment
Social-style engagement on France TV’s own platform, not third-party apps
Behavioral Alignment
Vertical, scrollable content matches how audiences discover on mobile
Compounding Value
Each event carousel becomes a permanent, replayable content asset
Partner Revenue
Shoppable placements unlock new monetization for advertising partners
Data Capture
First-party interaction data from polls, clicks, and engagement
Innovation Signal
Positions France TV as a pioneering European broadcaster
Takeaways
KEY TAKEAWAYS
Grow your audience, customer lifetime value, and total sales
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