Alberto Canteli Suarez Joins Terrific as President and Chief Commercial Officer

TL;DR

• Alberto Canteli Suarez, a senior Havas executive, joins Terrific as President and Chief Commercial Officer, effective September 1, 2026.
• From Dubai, he leads Terrific's global commercial strategy and its expansion into the Middle East, starting with the UAE.
• Terrific is built as infrastructure: it lets brands and media companies run their own social experience on the websites they own, and keep the audience, the data and the revenue.

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Why this hire, why now

For a decade, brands and media companies built their audiences on platforms they don't control. Now the bill is arriving.

WPP estimates commerce media now takes 15.6% of global ad spend, ahead of linear and connected TV at 14.6%. Over the past two years, small publishers lost 60% of their search traffic, mid-size publishers 47% and large publishers 22%, according to Chartbeat.

Budgets are following the transaction. The question every brand and media company faces is simple: who owns it?

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What Terrific does

Terrific is built as infrastructure, not as a single app or channel. It brings the formats audiences use on social platforms, from short video and live streams to feeds, polls and chat, to a company's own website, and makes every moment shoppable.

Brands turn attention into conversion. Media companies add participation and a new monetization layer. Both own the audience, the content, the data and the transaction, instead of renting them back from platforms.

For agency partners, it creates a way to connect content and commerce, build audience segments and expand the value they deliver to clients.

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Who Alberto is

Alberto joined Havas in 2000 and held leadership roles across Europe, the Middle East, Africa and Southeast Asia, overseeing advertising, media, e-commerce, events, health and sports agencies. In May 2026, the Spanish Chamber of Commerce and the Spanish Embassy in the UAE named him Spanish Businessman of the Year in Dubai.

"Leaving a professional home of 26 years is emotional, and I do so with deep gratitude for the people, lessons and friendships that shaped me. I chose Terrific because it addresses a real commercial problem. Brands and media companies create enormous attention through social content, but they need to turn that attention into conversion, data and long-term customer value inside properties they control. This is a hybrid executive and entrepreneurial role. I am joining to build, learn and scale alongside Israel and the team."

— Alberto Canteli Suarez, President and Chief Commercial Officer, Terrific

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What Alberto will lead

• Global commercial strategy and enterprise growth.
• Agency and operator partnerships.
• Market expansion, starting with the Middle East and the UAE.

He works alongside founder and CEO Israel Grintz and Chief Business Officer John Edward Arnott Lynn, former CEO of VML Latin America and Grey Group Spain. Read more in More Than 60 Years Inside the World's Biggest Agencies. Now They're Building Terrific.

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A word from our CEO

"Platforms rent your audience back to you at best, and to your competitors at worst. Companies need to own their data, own their content and run their own community. We built Terrific so they can. Alberto has spent his career on the side of the industry that buys attention, and he knows why ownership matters."

— Israel Grintz, Founder and CEO, Terrific

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Where Terrific is today

• Global presence: an international company with bases in Dubai, Mexico City and Paris, clients across North America, Latin America and Europe, and partnerships in Brazil, Japan and India.
• Commerce results: +39% conversion rate lift, +42% revenue per visitor and +27% average order value.
• Media results: Timeline placements average a 2.7% click-through rate, against roughly 0.1% for standard display (2026 Terrific Media Benchmark).

FAQ

What does Terrific do?
Terrific is owned social commerce infrastructure. It lets brands, retailers and media companies run live shopping, shoppable video and interactive feeds on their own websites, and keep the audience, the data and the revenue.

When does Alberto start?
His appointment is effective September 1, 2026.

Where is Alberto based?
Dubai, United Arab Emirates.

How can brands, media groups and agencies in the Middle East work with Terrific?
Book a strategy call below, or reach Alberto directly on LinkedIn.

Learn more

Ready to own the relationship, the data and the revenue? Book a strategy call.

About Terrific
Terrific is owned social commerce infrastructure for brands, retailers and media companies. It lets them run their own social experience, from live shopping to shoppable video and interactive feeds, on the websites they own, keeping the audience, data and revenue. Its AI layer helps plan, run and optimize every experience. Terrific is an international company with bases in Dubai, Mexico City and Paris.

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