Black Friday is no longer just about discounts, it’s about attention. Your customers are scrolling, comparing, and deciding faster than ever… and brands that show up live consistently outperform those relying only on static promos.

Live shopping cuts through the noise. It’s interactive, it’s urgent, and it gives shoppers the confidence they need to buy on the spot.

Whether this is your first Black Friday event or your tenth, here are the essential best practices to ensure your live session with Terrific delivers maximum impact.

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1. Start promotion early, and keep it consistent

Even the strongest live event will underperform if people don’t know it’s happening.

At minimum, promote your event:

• 3–5 days before (email + SMS reminder)
• Day-of (social stories, banners, push notifications)
• Live moment (real-time reminders as the event begins)

High-performing tactics you should use:

• Add a homepage banner linking to the upcoming session
• Send an email announcing the event + a 24-hour reminder + a start-time reminder
• Post 3–4 story teasers with swipe-up links
• Run retargeting ads to cart abandoners and past viewers

Brands who promote across at least 3 channels see 2–4× higher turnout.

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2. Create urgency with a clear, time-bound offer

Black Friday already carries urgency - but live shopping multiplies it.

Customers should know immediately:

• What’s the exclusive offer?
• Why is it only available during the live?
• When does it end?

Examples:

• “Only during the live: 25% off + free gift”
• “Limited quantities ...when it’s gone, it’s gone”
• “Price unlocks only if 50 viewers join”

Urgency increases watch time and conversion - that’s why live commerce outperforms regular promos.

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3. Build a tight run-of-show

A great Black Friday live isn’t long. It’s crisp, energetic, and high-momentum.

Here’s a simple run-of-show you can copy:

1. 00:00–02:00 — Welcome, show the offer, set expectations
2. 02:00–08:00 — Showcase top products + key benefits
3. 08:00–12:00 — Demos, try-ons, usage tips
4. 12:00–15:00 — Live Q&A + address objections
5. 15:00–20:00 — Final call + reminder about limited quantities

Your host should always:

• Mention the offer every 2–3 minutes
• Show products close-up
• Encourage viewers to add to cart
• Reinforce the countdown

Terrific’s Host Buddy AI helps keep your host on track by surfacing missed talking points in real-time.

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4. Test everything 1–2 days before

Black Friday traffic is unpredictable, your setup shouldn’t be.

Run a full test event:

• Camera + mic
• Lighting
• Internet stability
• Product links
• Add-to-cart flow
• Promos & codes

Terrific automatically records test sessions so you can review quality before going live.

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5. Use engagement tools to pull viewers “into the moment”

This is where Terrific shines.

During the event, use:

• Polls (“Which item should we unbox next?”)
• Trivia (“Guess the best-selling product last Black Friday”)
• Giveaways (“Everyone who purchases during the live gets a free gift”)
• Product drops (reveal items in timed segments)

Engagement directly correlates with conversion. More interaction → higher trust → faster purchase decisions.

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6. Let your website do the heavy lifting

Social is noisy. Your website is quiet, controlled, and built for conversion.

Using Terrific, you can:

• Embed the live directly on your site
• Drive all traffic to your own domain
• Use a shoppable video feed to warm up visitors before the live
• Keep all attribution, data, and conversion paths inside your own ecosystem

This is how brands break the cycle of relying solely only on social ads, and why our partners see dramatic reductions in cart abandonment.

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7. Follow up immediately after the live

The event doesn’t end when the host signs off, your revenue doesn’t either.

Post-event best practices:

• Email/SMS viewers with a replay link + offer
• Add shoppable clips from the event to your product pages
• Retarget viewers who added to cart but didn’t check out
• Create short shoppable videos from key moments to run through Cyber Monday

Terrific automatically generates shoppable replays and segment analytics so you can target exactly the right audience.

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8. Keep the momentum going into Cyber Week

Black Friday is just the spark.
Cyber Monday is where you double down.

High performers run:

• A second live event
• A flash sale stream
• A “Best Sellers Only” rapid-fire session
• A UGC-focused Q&A to reinforce trust

The brands who go live twice in the same week see 30–50% higher revenue on average.

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Final Thoughts

Black Friday is crowded. Attention is expensive. Trust is rare.

But live shopping changes the equation. It creates urgency, authenticity, and direct conversion all on your own website, fully owned by you.

Going live with Terrific this Black Friday gives you a measurable advantage: more engagement, higher conversion, and a faster path to revenue.

If you haven’t booked your Black Friday event yet, the window is closing.

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Our team can help you plan, set up, and optimize everything.

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Book a Meeting