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How RedAguila Used Live Shopping to *Boost Sales*
About
RedAguila is a mobile service provider in Mexico, selling SIM cards and other phone-related products.
They also happen to have a strong connection with Club América, one of Mexico’s biggest soccer teams. That got them thinking, why not tap into that fan energy to sell more?
426%
Revenue per session increase.
175%
Average order value boost.
5K+
Showed up to chat, shop, and just enjoy the event.
Challenges
The mobile market is packed with options, and getting people to care about yet another SIM card isn’t easy.
RedAguila needed something different. They didn’t just want to sell, they wanted to make buying feel like an event.
Since they already had ties to Club América, they figured, why not bring that excitement into the shopping experience?
Solutions
They teamed up with Terrific to turn live shopping intoa full-on fan experience. Instead of boring product pitches, they put Club América players in front of the camera, letting fans hang out with their favorite athletes while checking out RedAguila’s products, it’s shopping, but with way more energy.
- Live Events with Soccer Stars: Henry Martín and Kevin Álvarez hosted the shows, answering questions, cracking jokes, and showing off RedAguila’s services.
- Exclusive Deals: Fans who tuned in got access to special discounts—because who doesn’t love a good deal?
- Instant Shopping: Terrific’s platform made it easy to buy without ever leaving the live stream. No fuss, no extra clicks.
Results
It didn’t feel like a sales pitch. It felt like a hangout. Fans weren’t just watching, they were part of something fun. The live energy, the player interactions, and the limited-time dealsmade people want to be there and made buying an easy decision.
- Sales took off. Revenue per session shot up 426%.
- People bought more. The average order value jumped 175%.
- Fans got involved. Thousands showed up to chat, shop, and just enjoy the event.
