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Bellissimo Hats x Terrific Live
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Overview
Bellissimo Hats, a New York-based luxury hatmaker known for its handcrafted fedoras and custom designs, partnered with **Terrific ** to bring its in-store craftsmanship and celebrity appeal directly to customers online. The brand sought a way to create the same premium, personalized experience found in its Brooklyn studio—without sacrificing exclusivity or quality.
+200%
average increase in total sales per event
+600%
increase in total orders compared to standard shopping days
+60%
higher conversion rates during live sessions
Objective
Transform Bellissimo’s website into an interactive, high-conversion destination where storytelling, craftsmanship, and commerce meet. The goal was to:
- Drive consistent weekly sales through live shopping events.
- Showcase product customization in real-time.
- Build trust and authenticity through direct audience engagement.
Implementation
Bellissimo integrated Terrific’s Live Shopping and Timeline modules directly on its Shopify storefront:
- Weekly Live Shopping Events: Hosted in-store with founder Yossi, featuring hat showcases, audience polls, and real-time purchasing.
- Timeline Feed: Embedded on the homepage, displaying celebrity clips (Jamie Foxx, Itay Levi, Jose Reyes) as shoppable vertical videos.
- Full On-Site Checkout: Viewers can add items to cart and complete purchases without leaving the stream.
The seamless Terrific integration preserved Bellissimo’s luxury aesthetic while adding dynamic, data-driven interactivity.
Results
Since launching with Terrific, Bellissimo has seen consistent performance growth across its weekly live sessions:
Each event drives both immediate sales and ongoing engagement through the replayable Timeline feed—turning live content into a continuous source of traffic and revenue.
Key Insights
- Experience Converts: The personal tone and authenticity of the host create a luxury buying experience customers can feel.
- AOV Increased: The average order value ($200–$350) rose significantly, showing that live events not only increased order volume but also drove higher-value purchases from qualified buyers.
Video Sells Beyond Live: Bellissimo keeps each event’s recording live on their site until the next event, allowing visitors to continue shopping from the replay. The embedded Timeline carousel remains active as well, extending engagement and sales long after the live session ends
Takeaway
Bellissimo’s ongoing live series demonstrates how luxury brands can use Terrific to merge craftsmanship, storytelling, and commerce—turning every broadcast into a high-conversion retail moment.
“Terrific allows us to bring our studio energy online. It’s not just shopping—it’s a live experience.”
— Yossi, Founder of Bellissimo Hats
