A practical guide to maximizing visibility, engagement, and conversions across your website.

The placement of the video's on your website is one of the most important factors influencing its performance.

Even the best content underperforms if users don’t see it, which is why choosing the right location is essential for maximizing traffic, engagement, and conversions.

This article explains:

• Why placement matters

• The impact of different page types

• The impact of placement within each page

• Best practices based on use cases

• How to integrate multiple Timelines strategically across your website

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1. Why Video Placement Matters

The Timeline behaves like a content engine: the higher it appears on a page and the more often it appears across your website, the more visibility, engagement, and clicks it generates.

Placement impacts:

• Traffic → High placement = highest volume of impressions

• Engagement → Users are more likely to interact when the Timeline appears early

• Conversion → Placing the Timeline near products increases clickthrough to PDPs

• Bounce rate → A strong Timeline above the fold reduces user drop-off

The Timeline must be treated like a prime content module, not a decorative element.

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2. Placement Across Different Page Types

Different website pages offer different strategic opportunities depending on your brand goals.

2.1 Home Page

Best for: awareness, engagement, storytelling, shoppable inspiration

The home page often has the highest traffic, which makes it the most valuable location for a Timeline.
Placing the Timeline high on the page ensures maximum exposure and interaction.

Recommended placement:

• Primary recommendation: Above the fold

• Secondary recommendation: right below the hero banner or first featured section

Why it works:

• Captures attention early

• Drives immediate engagement

• Showcases your best content or collections

• Sends traffic deeper into the site (collections, PDPs, articles)

2.2 Product Pages (PDPs)

Best for: conversion, product discovery, reducing friction

On PDPs, a Timeline acts like:

• A dynamic product demonstration

• A social proof engine

• A behavioral conversion booster

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Recommended placement:

• Mid-page, right after product details or “Add to Cart”

• Optionally above the fold for certain use cases (fashion, beauty)

Why it works:

• Helps users understand how the product looks/works

• Reinforces trust & credibility

• Increases time on page and decreases bounce

• Converts passive visitors into active shoppers

2.3 Category Pages / Collection Pages

Best for: showcasing a full assortment, increasing discovery

Timelines on category pages can:

• Highlight seasonal collections

• Showcase bestsellers

• Surface content that inspires browsing

• Drive traffic to specific PDPs

Recommended placement:

• Top of page for inspiration-first brands

• Mid-page for brands focused on product grids

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2.4 Media / News Pages

Best for: publishers, editorial brands, community brands

For media brands, the Timeline can be displayed:

• On the homepage (hero or below hero) or Inside articles

At the bottom of each article, to increase retention

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Why it works:

• Creates infinite scroll behavior

• Keeps users inside the ecosystem

• Increases page views per session

• Reduces exit rate at the end of articles

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3. Placement Within Each Page

There are three main levels of placement on a page, each with different strategic outcomes.

3.1 Above the Fold (Top of Page)

Impact: ★★★★★ Maximum visibility & engagement

This is the most powerful placement because:

• Users see it instantly

• No scrolling required

• Generates the highest number of impressions

• Delivers the highest engagement rate

Recommended for:

• Home pages

• High-priority collections

• Seasonal promotions

• Brands relying on visual storytelling

3.2 Mid-Page

Impact: ★★★★ Balanced engagement & contextual relevance

A Timeline placed mid-page blends naturally with existing content.
It is often ideal when surrounded by product details or editorial text.

Recommended for:

• PDPs (after description & before reviews)

• Category pages

• Articles (middle of content)

3.3 Bottom of Page

Impact: ★★★ Retention booster & reduced drop-off

Great for:

• Keeping users on the page once they finish reading

• Offering related content

• Avoiding user exit behavior

Recommended for:

• Blog articles

• Editorial content

• Long-form pages

• Supplementary placement when you already have a Timeline above

Although traffic is lower at the bottom, intent is higher — users who scroll this far are more engaged.

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4. Using Multiple Timelines Strategically

Don’t limit yourself to a single Timeline.
A multi-placement strategy maximizes impact.

Examples of multi-placement strategies:

• Home Page + PDPs → Maximum funnel coverage

• Home Page + Category Pages → Product discovery at scale

• Article Pages + Home Page → Publisher ecosystems

• Seasonal Timeline + Evergreen Timeline → Always-on + promotional mix

Why this works:

• Users encounter the Timeline multiple times

• Repeated exposure increases interaction

• More entry points ⇒ more traffic ⇒ more conversion

• Each placement serves a different strategic purpose

5. Best Practices for Choosing the Right Placement

✔ Prioritize visibility

Default placement should be as high as possible on high-traffic pages.

✔ Match the Timeline to the page’s intent

• Inspiration? → Home page

• Conversion? → PDP

• Discovery? → Category page

• Recirculation? → Article pages

✔ Use multiple placements

Brands that use Timelines across several pages generate significantly more interactions.

✔ Test & iterate

Use analytics to track:

• Impressions per placement

• Engagement rate

• Clickthrough to PDP

• Conversions influenced by the Timeline

Then adjust placement dynamically.

✔ Keep UX in mind

The Timeline should feel native and contextual — it shouldn’t disrupt the layout.

Timeline placement is a key success factor in your social commerce strategy.
The higher and more frequently it appears across your site, the more visibility, engagement, and conversions it generates.

By choosing the right placement on each page, and by combining multiple Timelines strategically, you can turn your website into a dynamic, interactive, high-performing content and commerce engine.