Live Chat is Terrific's built-in, real-time communication layer. It lets viewers talk directly with your host or your team behind the scenes, right inside the livestream on your own website. No friction. Just instant, high-intent conversations that drive purchase decisions.

Why does live chat matter?

Chat turns passive viewers into active buyers. It drives conversions by answering questions instantly, reduces hesitation around sizing, shipping & product use, boosts watch time and keeps the energy high, builds trust with real-time interaction, and improves AOV through guided selling & recommendations.

How does live chat work?

1. Go Live: Start your Terrific livestream from your dashboard. 2. Chat Opens Automatically: Viewers see the chat alongside the video player, fully branded and native to your site. 3. Respond in Real Time: Your host and team answer questions, pin messages, and guide buyers. 4. Track Insights: All chat activity appears in your live analytics.

MEDIA & BROADCASTING

THE CHALLENGE

France TV operates one of Europe’s most-visited streaming platforms, with millions of daily viewers across France 2, France 3, France 4, France 5, and France Info. Yet despite commanding enormous audience attention, the broadcaster struggled to convert that viewership into tangible commercial value for advertising partners. Traditional display ads and pre-roll formats were delivering diminishing returns, while audiences increasingly expected the kind of interactive, vertical-first content they consumed on social platforms. The gap was clear: France TV had the audience and the premium content, but lacked a native, social-style commerce layer to monetize engagement on its own terms—without ceding control to third-party platforms.

GOALS

Deploy shoppable video solutions for advertising partners

Achieve +30% increase in on-site engagement and traffic

Position France TV as a pioneer in interactive media commerce

Spark adoption among advertising media agencies

THE SOLUTION

France TV deployed Terrific’s full interactive media suite across its streaming platform, embedding shoppable carousels, sponsored polls, and social-style vertical content directly into entertainment and sports pages.

Builds trust

with real-time interaction

Improves AOV

through guided selling & recommendations

Shoppable Social Feed

TikTok-style vertical carousels were embedded across france.tv pages—from entertainment hubs to dedicated sports event tabs—pulling content from 19 different Instagram accounts and the France TV Sport channel. This created a native, scrollable content experience that felt social-first while remaining fully owned.

Event-Driven Content Carousels

Dedicated carousels were deployed for tentpole events—the Winter Olympic Games (Milano Cortina 2026), Tour de France, and ongoing entertainment programming. Each carousel featured hundreds of assets: 330 videos, 179 images, and 61 polls for the Olympics alone over 25 days.

Polls & Sponsored Engagement

Interactive polls were woven into every carousel, inviting audiences to vote on favourite moments, athletes, and wardrobe picks. These polls doubled as a monetization lever, with global partner brands—Airbnb, TCL, and Leclerc—sponsoring engagement directly within the content stream.

Builds trust

with real-time interaction

Partner Brand Monetization

Terrific’s shoppable media layer enabled France TV to offer advertising partners—from Olympic sponsors to Tour de France official partners—a native commerce placement directly within premium content. This transformed passive ad inventory into interactive, measurable engagement opportunities.

Worked

WHY IT WORKED

Owned Environment

Social-style engagement on France TV’s own platform, not third-party apps

Behavioral Alignment

Vertical, scrollable content matches how audiences discover on mobile

Compounding Value

Each event carousel becomes a permanent, replayable content asset

Partner Revenue

Shoppable placements unlock new monetization for advertising partners

Data Capture

First-party interaction data from polls, clicks, and engagement

Innovation Signal

Positions France TV as a pioneering European broadcaster

Features

KEY TAKEAWAYS

Treat interactive content as infrastructure, not a campaign—France TV embedded carousels site-wide, making them a permanent part of the viewer experience.

Anchor interactive content around tentpole events to maximize engagement—the Winter Olympics carousel drove an 18.1% click rate by meeting audiences at peak attention moments.

Use polls and audience participation as a dual-purpose tool—they boost engagement rates while creating sponsored inventory that advertising partners will pay a premium for.

Connect multiple social accounts into a unified on-site feed—19 Instagram accounts aggregated into one seamless experience proves that scale and coherence can coexist.

France TV: 18.1% Click Rate with Owned Interactive Media Commerce

THE CHALLENGE

THE SOLUTION

WHY IT WORKED

WHY IT WORKED

KEY TAKEAWAYS

Turn Social Activity Into Owned Revenue

Ready to Transform Your Website?

Ready to Transform Your Website?