Terrific has entered a strategic partnership with StarLive, Brazil's leading live commerce agency, bringing owned live shopping infrastructure and proven local execution to Brazilian brands and retailers.

Brazil is becoming one of the most exciting markets in the world for live shopping and creator-led selling. Consumers are mobile-first, the creator economy is massive, and brands are actively looking for growth channels they can own instead of renting reach from platforms. The opportunity is clear. Winning it takes execution.

That is exactly what this partnership delivers.

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Infrastructure meets execution

Terrific brings the owned commerce infrastructure: white-label Live Shopping, Shoppable Video, and always-on Timeline feeds that run directly on a brand's own domain. Shoppers watch, engage, and check out without ever leaving the site, and every interaction generates first-party data the brand keeps. An AI layer supports the entire motion, from building an event strategy off a brand's URL to co-piloting hosts in real time and turning every session into insights for the next one. Terrific integrates with the platforms retailers already run on, including Shopify, Adobe Commerce (Magento), and BigCommerce.

StarLive brings the local execution power. The agency has spent eight years mastering live selling, with training rooted in China's live commerce schools and operating experience on Douyin and TikTok Shop in the US and UK. In Brazil, StarLive runs a network of more than 50 studios and over 1,000 trained live sellers, and has generated more than R$100 million in sales for its clients. The team is led by Evelyn B. Marques, winner of the Live Seller of the Year award at Kwai Brasil.

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What this means for brands in Brazil

Together, Terrific and StarLive give Brazilian brands and retailers a complete path into live commerce: strategy, studios, trained hosts, and enterprise-grade technology in a single motion.

Instead of building an audience on someone else's platform, brands can now run professional live shopping and shoppable video on their own site, where every viewer, every engagement, and every sale strengthens a channel they own. StarLive's sellers and studios handle the show. Terrific's platform handles the experience, the checkout, and the data.

For creators and live sellers, the partnership opens a new stage: professional live commerce on brand-owned domains, backed by real production infrastructure.

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This is just the beginning

The joint go-to-market motion for Brazil is already underway, and there is more to come.

Brands and retailers in Brazil that want to explore live commerce on their own domain can book a strategy call with the Terrific team. To learn more about StarLive, visit starlive.tech.

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