Partner & Business Conduct Policy

Last updated: September 2026

Terrific builds the technology that brands, media companies, agencies and creators use to sell and engage on their own channels. This policy sets out what we expect from everyone we work with, what they can expect from us, and what happens when something goes wrong.

1. Who this applies to, and how it works

In this policy, "Terrific" means Terrific Innovation Ltd. and its affiliates. The policy applies to every organization and individual that does business with Terrific: clients, agencies, creators and hosts, resellers and referral partners, contractors, technology providers, and their subcontractors. We call all of them "partners."

This policy forms part of every agreement with Terrific. The version in force on the date an agreement is signed applies, and we give notice of material changes. Where a signed agreement addresses a topic differently, the agreement governs.

Where local law is less demanding than this policy, this policy applies. Where the law is stricter, the law applies.

2. What we expect from every partner

Law and licenses. Comply with the laws, regulations and licensing requirements of every market where you operate and every market where your content is available.

Integrity. No bribery, kickbacks, facilitation payments or improper payments to anyone, public or private. Keep gifts and hospitality modest, infrequent, and never close to a decision. Keep accurate books and records.

Sanctions and money laundering. Do not be, and do not do business through Terrific with, a sanctioned person or entity. Funds and goods must come from lawful sources. Comply with sanctions, export-control and anti-money-laundering laws.

Fair competition. No price fixing, bid rigging, market allocation or collusion.

Conflicts of interest. Tell us about anything that could compromise the integrity of the relationship: financial interests, family or personal ties to Terrific staff, side arrangements. Report new conflicts promptly.

Honest marketing. Advertising, product claims, pricing and promotions must be truthful, accurate and substantiated, and must comply with consumer-protection rules wherever they appear.

Intellectual property. Sell and promote only what you have the right to. No counterfeit, cloned, pirated or infringing goods or content. Use Terrific's name and marks only with our written permission.

Privacy and security. Handle personal data lawfully and only for the purposes agreed. Protect it. Tell us within 72 hours of any security incident that affects data processed through Terrific. Pass the same obligations to your own subprocessors.

People. No forced or child labor. No discrimination, harassment or abuse. Safe working conditions, lawful wages and hours, and freedom of association.

Your own supply chain. Hold your subcontractors, agents and suppliers to these standards. Do not subcontract work on a Terrific engagement without telling us.

Cooperation. When we ask questions, answer honestly and on time. If we need to look into a concern, give us reasonable access to the relevant information.

3. Rules for live and shoppable commerce

This is where our platform meets a shopper. These rules apply to every live session, video, carousel and interactive experience that runs on Terrific, whoever produces it.

Real social proof only. No fabricated viewer counts, likes, comments, reviews, orders or "sold out" signals. No bots, bought engagement or seeded accounts.

Honest urgency. Countdown timers, limited stock and limited-time offers must be true, and an offer must end when it says it ends. Real scarcity is fine. Invented scarcity is not.

Disclosed relationships. Hosts and creators disclose paid or gifted relationships clearly, in the audience's language, before the pitch, and in line with the advertising rules of the market where the content appears.

AI in the open. Where AI generates or voices anything a shopper sees or hears, such as a host, a persona, a product description or a chat reply, the partner is responsible for it, reviews it before it goes live where feasible, and labels it as AI wherever a reasonable viewer would otherwise assume they are dealing with a person.

Age restrictions. Age-restricted products and content are age-gated and geo-restricted as the law requires, and nothing on Terrific targets minors with them.

Content. We do not host content that is illegal where it appears, or that incites violence or hatred against people.

Shopper data. Data collected through Terrific belongs to the partner whose audience it is. Partners use it for the purposes disclosed to shoppers and for nothing else.

4. Legal is the test

We do not judge partners by industry. We judge by law and by conduct. If a business, product, service or piece of content is legal where the business operates and in every market where the content is available, and the partner holds every license it needs, it can run on Terrific. If it is not, it cannot.

Where a product or content is regulated, age-restricted or limited to certain markets, the partner applies those restrictions on Terrific exactly as the law requires.

We keep the right to decline work that, in our judgment, is deceptive or harmful to shoppers, or that presents unacceptable legal or reputational risk, even where it is legal.

5. What partners can expect from Terrific

The same standards. We hold ourselves to everything in this policy.

Your audience is yours. Data collected through Terrific about your audience is your data. We do not sell it, and we do not share it with other clients.

We do not fabricate. The metrics and results we report to you are real. We do not inflate engagement, and we will not build tools designed to.

Fair dealing. Clear scope and pricing. We pay creators, contractors and vendors on the agreed terms. We protect your confidential information. Before we make a decision that affects you under this policy, we tell you and give you a chance to respond, unless the law or an urgent risk prevents it.

No retaliation. We do not retaliate against anyone who raises a concern in good faith.

6. Independent responsibility

Terrific provides technology and services. Partners remain responsible for their own products, services, content, claims, promotions and compliance, including anything they produce with Terrific's tools, AI features included. Working with Terrific is not an endorsement of a partner or of what it sells. Terrific does not knowingly support or facilitate illegal, fraudulent, deceptive or abusive activity.

7. When something goes wrong

We prefer to fix problems, not end relationships. Our usual sequence:

1. We raise the issue with you.
2. We agree a corrective action plan with a deadline.
3. If it is not fixed, we restrict or suspend the affected feature, content or account.
4. If the problem persists or you will not fix it, we end the relationship.

Serious cases can move straight to suspension or termination: fraud, corruption, harm to shoppers or minors, sanctions breaches, counterfeit, or a data breach.

We may decline or end any relationship that presents unacceptable legal, ethical, compliance or reputational risk, and we may ask for the information we reasonably need to check compliance with this policy.

8. Confirming compliance

Enterprise partners. If you have your own code of conduct or compliance program, confirm that it meets or exceeds this policy. You do not need to adopt ours. Share yours on request. We accept recognized third-party audits and certifications in place of our own review.

Creators, hosts and small businesses. Accepting your agreement with Terrific is accepting this policy.

Everyone. Name one person on your side who is accountable for compliance with this policy, and tell us if you learn of a breach.

9. Reporting concerns

Anyone, including partners, their staff and shoppers, can report a concern about conduct involving Terrific or a Terrific partner to legal@terrificlive.com. Reports can be anonymous where the law allows.

We review every credible report, treat it confidentially, acknowledge it within five business days, and tell the reporter what we did where we can.

Partners must not retaliate against anyone who reports in good faith, and must make sure their own staff know this channel exists.

10. Governing law, updates and feedback

This policy is governed by the laws of the State of Israel. Partners must also comply with the laws of every market where they operate and where their content is available.

We update this policy as our business and the law change, and we give notice of material changes. The date at the top shows the current version.

We welcome feedback on this policy. Write to us at legal@terrificlive.com.

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