Win-Win Situation: What everyone gains from Live Stream Shopping Platforms

Video shopping has become a powerful tool for both brands and influencers. Brands get to showcase their products in a way that's engaging and authentic. Influencers, on the other hand, have the opportunity to connect with their audience on a deeper level, giving them the chance to boost sales and loyalty.
Let’s dive into this “win-win” relationship and what each side gains.

In this blog, you’ll discover:

• What brands stand to gain from live stream shopping.
• How influencers benefit from the social commerce platform.
• The benefits of using Terrific’s live streaming shopping platform.

Moving Beyond Posts: Video Commerce is the New Influencer Standard

In today's ecommerce space, it’s common for brands to partner with social media influencers. Influencers are generally required to post photos, videos, and create stories on their own accounts, or “take over” the brand's platforms for a period of time. It’s clear to everyone in the ecommerce space that these are no longer enough. The new standard is video commerce—and it’s not just a trend.

What’s in It for Brands?

What about partnering with an influencer is so beneficial for a brand? Let's start with the simple question; what makes an influencer an influencer? A following. Influencers create relationships with their followers, building a community, some bigger than others. So for a brand looking to gain more attention and traffic on social media, by partnering with an influencer, you're gaining access to their “community,” aka their audience. This might even be a target audience that you haven't been able to attract on your own. Influencers give your brand a “boost” in the social media space.

Once you've attracted these potential customers, how do you engage with them and drive sales? This is where shoppable videos and live stream shopping come into the picture. Shoppable videos act as a tool for influencers to promote your product using video with links directly attached to the video. Live stream shopping, merges your brand's platform and products with the influencer's platform and audience. When an influencer hosts a live shopping event for your brand, they create a unique advertising and shopping experience. The live stream platform allows customers to connect and engage, creating a dialogue between the audience and a presenter they admire and trust. The nature of the live stream allows you to adapt your presentation according to the audience's reactions and feedback in the chat, making the content interesting and relevant to their needs. You're able to highlight what makes your product unique while using the reach of an influencer. Live stream shopping offers a unique opportunity to build trust and connect directly with customers.

How Do Influencers Benefit?

Influencers collaborating with brands are motivated to create engaging content in order to sell more of the brand's product and profit in return. Using live stream and shoppable videos is a great way for influencers to authentically engage with their audience. Authenticity is what sells. When people are scrolling and hear the words “Guys, I swear by this” or “This product literally changed my life,” it works. Hosting a live stream creates a real-time experience of engagement with an audience. You get to showcase items, chat with your audience live, and build up excitement that creates urgency. That real-time connection pushes the audience to purchase. By partnering with brands, you’re also growing your influence and expanding your reach. You’re branding yourself as someone who knows what’s worth buying, who is respected by brands, and helps build your credibility and a loyal community that trusts your recommendations.

How Terrific’s Platform Delivers Results

When it comes to live streaming, choosing the right platform is crucial for smooth and easy broadcasting. Terrific's platform is optimized for hassle-free, high-quality streaming that won’t slow down your browser, allowing you to focus on delivering a great experience to your viewers without technical difficulties. Plus, our platform makes it easy to track your growth and impact. With this data, you can easily see what’s working and what’s not.Terrific helps you form meaningful interactions that directly translate into loyal customers and stronger brand-influencer partnerships. Whether you’re a brand or an influencer, our platform ensures that everyone involved can achieve their goals and profit.