How to Stand Out and Win Customers This Holiday Season

The holiday season is just around the corner, which means the battle between retailers is about to heat up! There’s so much to sell, from trees and decorations to festive outfits, shoes, accessories, and gifts. Nearly every part of the retail industry will be fighting for attention. Consumers will be overwhelmed with holiday ads, especially on social media, putting them right at the center of an intense attention-grabbing battleground. So, how can your company ensure that potential customers don't just “scroll by”? How can you make sure that your products are the ones that customers not only “add to cart” but actually “purchase”? Don’t worry — we’ve got some ideas to help you cut through the noise and see your marketing efforts translate to profit.

‍Key Takeaways:

• How to stand out in the holiday rush
• Boost sales with influencer partnerships
• Video content suggestions 

Partner with an Influencer

The first step to standing out during the holiday rush is by partnering with influencers. Influencers help you reach your target  audience by using their platform. With their loyal follower bases and unique voices, influencers can help your brand shine and feel authentic to potential buyers.

Shoppable Holiday Wishlist Video

‍Now that you’ve secured an influencer, the next step is deciding what content will be the most effective in capturing attention.
Our suggestion? Create a shoppable video where the influencer shares what’s on their holiday wishlist. It’s a great way to smoothly and casually capture your audience’s attention. This could be a video that includes your products alongside others, creating a natural blend of recommendations that feel relatable to the audience. Another benefit of creating a shoppable video is that customers can instantly click and buy, without needing to leave the content! This gives the customer instant gratification and speeds up the decision-making process.

Live Stream Holiday Hauls

‍Nothing grabs attention like a live stream! Partner with an influencer to host a live stream where they showcase what they plan to gift their friends and family this holiday season. This live format creates a more conversational dynamic, with the influencer explaining why they chose each product for specific people. This allows for more targeted marketing, as the influencer essentially describes personas that your audience can relate to. Viewers will see how the product fits into someone’s life and think, “That sounds just like my husband—he’d love that wallet!” Plus, viewers can ask questions and get live feedback in real time.

Influencer Product Promotion

Another option is to select a collection or specific product for the influencer to feature in content leading up to the holiday season. The content could focus on explaining how they’re using your product as part of their holiday festivities or as part of a "Gift Guide" series. This could be a pre-recorded video or a live stream. You can further maximize engagement by combining this with a live stream where they unbox the product in real time and answer questions from their followers.

Pre-Recorded or Live — You Decide

‍The beauty of these ideas is their flexibility. All of these concepts can be easily altered to fit your company’s needs, goals and audience. The content can be done as a pre-recorded shoppable video or as a live stream event. Whatever you choose, the goal is the same — don’t let your marketing efforts go to waste; make sure you’re meeting your audience where they’re at!